The reason why we can solve the pain points ingeniously is the participation of innovative technologies; the value of technological innovation is not only reflected in the product itself, but also runs through the process of the product from 0 to 1 and from 1 to N.
Taking the Tuoniu smart trash can as an example, although founder Matthew noticed the pain points of traditional trash cans in the early stage (trouble changing bags, easy to get hands dirty when packing, etc.), problems such as insufficient funds, marketing difficulties, and weak supply chain capabilities were all perplexing. Matthew's business.
Based on the platform's big data, Xiaomi Youpin has insight into user needs and helped Tuoniu finalize the product shape, color matching, and detailed experience. The platform's traffic resources and crowdfunding capabilities also helped Tuoniu solve marketing and funding problems; now Tuoniu is selling smart trash cans. Going overseas, it has also become the object of capital pursuit.
A similar situation exists widely in the products of Xiaomi Youpin platform. Even for "traditional" daily necessities such as mattresses and underwear, Xiaomi Youpin will consider adopting innovative technologies such as new materials, new processes, and antibacterial permeability; in other words In other words, from the brewing of product ideas to the final launch, Xiaomi Youpin applies Internet thinking to the entire process of product polishing, and new technologies are the core elements of its empowerment of traditional manufacturing manufacturers.
In the past, judging the quality of a product was more based on industrial design, but now, technological innovation has become a new variable in the field of daily consumer goods, and the "product power" of domestic products can "change lanes and overtake".
Judging from third-party reports, the emergence of good products has significantly accelerated the consumer market, and domestic products country email list have become more and more sought after by the new generation of consumers.
According to the "Post-00 Research Report" released by Tencent Social, young people believe that domestic brands are no worse than foreign brands, and "easy to use" is the last word; it can be seen that with the emergence of real products one by one, "Made in China" has been injected. More powerful product power, and more worthy of attention is the process than the emotion of the result.
Second, how to create a good product?
On how to build product power, the Fortune list mentioned above can provide some clues.
However, in the list dominated by products from developed countries such as Europe and the United States, the background of the birth of many products is difficult to replicate in the current Chinese market; for the research on "product power", it is even more necessary to return to the local market.
Xiaomi Youpin, which aroused Luo Yonghao's appreciation, is an object worthy of study.
Xiaomi Youpin is an e-commerce platform under Xiaomi. On the platform, consumers can not only buy Xiaomi's own and ecological chain products, but also get more products from other brands; in other words, Xiaomi Youpin is both a channel and a product. It has penetrated into the upstream of the industrial chain, and the latter is the foundation for Xiaomi Youpin to be able to stand in the present.
In the past, when we talked about e-commerce and retail, we always mentioned the industry logic of "channel is king". However, with the increase in online traffic and offline rental costs, both platforms and stores need to create more value, and it is imperative to extend to the upstream of the industry chain.
Nowadays, Alibaba, JD.com, and Pinduoduo continue to increase C2M. In fact, they are trying to get rid of the simple and rude traffic competition and achieve differentiated breakthrough.
Compared with e-commerce players who started online, Xiaomi Youpin has the advantage of having a large number of manufacturing partners. Its way of intervening in the supply chain is to efficiently transfer the cognition on the C-side to the upstream of the industry chain, and deeply participate in product development. In order to ensure the balance of its function, design and price; this is the reuse of the "Xiaomi model" in the field of consumer goods, and Xiaomi Youpin is equivalent to the "remote advisory group" of manufacturers.
Specifically, Xiaomi Youpin's product selection process is much more complicated than the common OEM/ODM model in the industry. The OEM/ODM model is directly connected to the manufacturer. The cost performance of the product comes directly from the elimination of the intermediate link premium. Xiaomi
In the "product definition" stage, Xiaomi Youpin will communicate with supply chain merchants about the function points of product definition based on the actual needs of platform users; during this process, Xiaomi Youpin will make suggestions to suppliers, such as subtracting some industry Functions that are being done but not actually used by users, thereby reducing the cost of the supply chain;
In the "internal review" stage, Xiaomi Youpin will review the functional completion, user experience, and product refinement of the product samples, and ensure reasonable pricing;
In the "product approval" stage, Xiaomi Youpin will ensure product delivery through qualification audits, factory audits, test report audits, and merchant service capability evaluations.
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