Marketing Skills

Direct marketing delivers your marketing Email List message directly to a group consumers or businesses on a personalized level (such as a telephone call or via a personal email message). It's a form of marketing that provides Email List the recipient with a direct call to action. The following are the Email List three main types of direct marketing. Direct mail is one of the most common forms of direct marketing and an essential part of an integrated marketing campaign. Companies promote their products and services with a provocative mailer. Direct mail campaigns provide your prospects with Email List a tangible piece of mail to read at their leisure. Direct mail campaigns are Email List extremely effective and when they are personalized and customized to a specific target audience can have great response rates.

Telemarketing is the process of calling prospects on the phone to promote your Email List products or services. This can be done using your own sales staff or by subcontracting out to a call center. Telemarketing is vital in creating brand recognition, building customer relationships, nurturing Email List leads and of course, closing sales. Even with its bad reputation, telemarketing still plays an important part of any direct marketing campaign. Telemarketing is personal and interactive Email List, and capable of providing an immediate response. As effective as telemarketing is, you need to be sensitive to your prospects' willingness to receiving unsolicited phone calls.

Telemarketing campaigns work best when the Email List telemarketing lists are highly targeted, with accurate data that matches your current customer's profiles. Email marketing is an effective way of reaching out to new prospects or following up with existing customers. Email marketing is extremely versatile Email List, and you can easily customize your marketing messages to various market segments, or for prospects in different stages of the sales funnel.