ESENTIALS是當代年輕人特別追捧的一個街頭潮牌，他誕生於奢潮fear of god的創始人Jerry Lorenzo之手。
起初，fear of god主線讓很多潮流人士對其特別喜愛，包括賈斯汀·比伯、Kanye等很多知名藝人，但主線的產品價格確認普通潮流玩家望而卻步，因此ESSENTIALS掛著fear of god副線的標籤誕生了。
在20年之前，ESSENTIALS幾乎還沒有什麼知名度，人們對FOG可能會有所聽聞，但可能並沒有聽說過ESSENTIALS。
20年之後，之所以會在國內市場火的原因是因為20興起的一股高街浪潮，如包括FOG在內的高街品牌，像石頭島（Stone Island）、Cav Empt等代表品牌印入國內潮流玩家的眼。
這個時候很多類似學生這種年輕群體便會跟風，就像之前的ASSC，VLONE等品牌，走街上十個裡面五個穿的情況，但ESSENTIALS衣服不同於這些潮流牌子的原因是以上兩個牌子被國內收購慢慢演化成國人都買的起的國潮，ESSENTIALS贏就贏在掛著FOG的標籤而且還脫離不了，更好的滿足了很多年輕人的虛榮心。
現在滿大街都是ESSENTIALS穿搭風，再加上國內很多明星和一些潮流博主的上身，很多人便跟著入手ESSENTIALS，中國的年輕群體最大的一個心理效應就是跟風，什麼流行就穿什麼，一個穿了十個穿，十個穿了一百個穿。
先預估今後ESSENTIALS潮牌依然會火一段時間，但時間的沉澱可能也會讓這個牌子的熱度像以前出現在國內且各種爛大街潮牌的後果，價格高且無人問津。這個牌子最初誕生的目的是好的，讓普通人也能穿得起奢潮。
每個時代都會有每個時代標誌性的單品，從BAPE、全員惡人到Supreme、OFF-WHITE再到VLONE、ASSC，如今的ESSENTIAL就是現在標誌性的街頭單品。
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