Content marketing detonates growth and transformation: building a product moat with brands

The rapid development of the Internet and changes in the market environment have brought about major changes in the marketing methods of enterprises. Brands need high-quality content to attract users. Content marketing can make customers remember the brand and keep the brand in mind for a long time. Therefore, all content marketing cannot ignore the brand.

Content marketing is not a single point of input-output ratio. In the Internet age, strong penetration and protracted warfare are the content marketing thinking that every brand should have. So, what about brands doing a good job of marketing around product tonality, forming flexible content with compound interest, and establishing their own content marketing strategy?

2. Not all content can be called content marketing

1. Ongoing Content

Brands that do well in content marketing generally have mature and recyclable content marketing methods. By formulating popular content, consumers can discuss and share on major social platforms. If users can remember a brand in a short period of time, it proves that your content marketing is half the battle. I've seen a lot of brands and related business leaders whose mindsets are still stuck in the traditional way. If you don’t have money to make a budget, you won’t spread it. If you have money, you will use a combination of boxing, social platforms to make topics, Weibo Xiaohongshu to grow grass, and subway community advertisements to be quick for quick success.

In fact, this method allows the brand to have a very small chance of implanting the minds of iron fans. Once your competitors are out of the circle, they can surpass themselves in an instant.

In the Internet era, strong penetration and protracted warfare are the thinking that every brand should have to do "content marketing".

However, in the implementation, it will be found that for telemarketing list small and medium-sized brands, except for large companies, once the short-term content marketing fails to achieve results, they will simply give up, and the final result can be imagined.

2. Promotional Content

Promotional content, that is, time-sensitive content that serves corporate promotional activities. Basically all retail, department stores and e-commerce companies use year-round, non-stop promotions and content to attract customers and drive spending. For telemarketing list example, offline shopping malls, online Tmall, JD.com, Pinduoduo and other e-commerce platforms make use of each festival, including constantly creating one theme after another, to continuously stimulate consumers' desire to buy.

Here are some of the most commonly used promotion methods for e-commerce:

In addition, there are some return types, such as free trial, full discount, group grouping, etc., such as our common Pinduoduo, which belongs to the marketing of single discount type, and similar to the "Double 11" in the e-commerce industry, " "Double 12" belongs to nominal themed marketing, so I won't go into details on this one.

3. Hot content

Hot content, that is, content based on social hot spots, is mainly to gain short-term attention and traffic, commonly known as rubbing hot spots.

Hot spots in the market are popping up every day. Catching up on hot spots can make the company's products quickly attract attention and spread, and directly save a lot of publicity costs. This content marketing method has sunk and spread all over the marketing circle. Whenever a hot topic appears, people's attention is firmly locked, and users have a strong tolerance for hot related content.

Although this method is very popular, high-quality content is not common. It is very suitable for companies to choose to launch or upgrade products in this active occasion, because the main body of the content has been determined and a large number of crowd traffic is in place. As long as the hot content is related to the company's business, and then do some market extension and evolution to create valuable content, users will increase their attention to the brand and be able to contact, like and even trust the company in order to buy or use their products and services in the future .