RB: I see a lot of brands making the same mistake. When you're part of the business – no matter how big – you always rely on internal insights about where you fit in the market and how you stand out. And your brand equity is important. But a major mistake is thinking that someone will care about your value propositions if you just state them.
Some brands blog about why their approach to Color Correction Service consulting is better than others. That's good… but who is the audience? We are all heroes in our own story. So companies may want to start a story with themselves. But instead, they should focus on the customer as the hero of the story they're telling, not themselves.
The color scheme is an important factor in engaging the audience towards the brand. When we start our own business we follow an attractive color scheme and get services from them.
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